Massage is amongst the oldest forms of medical intervention there is. Although it predates conventional medicine by thousands of years, it is still categorised as “complementary of alternative”. Complementary and alternative medicine (CAM) can be defined a “medical interventions which are commonly not taught at medical schools and not generally provided at hospitals”.
Although it is hard to establish the popularity of CAM, it is thought that in excess of 30% of people have used it – demand for it is high.
Why is it so popular? One reason is that it often provides relief from illness without side effects.